@mint
Nothing. It keeps honest people (and talentless kids) honest.
@thatbrickster
I think it very recently went parabolic. I think I first heard about it in like December and Sarah coaxed me into playing it when I was in town for Valentine's and that's right around the same time the entire Internet started in on it.
@thatbrickster
It's getting to the "silence brand" part of the arc though... Just last week, Riot added a similar game to the League client as a temporary event